It’s not every day that we see a major, innovative, and immersive new theme park open in the United States. That makes sense. For at least the last few decades, the American theme park market has left behind a “growth” phase and settled into a “maturing” phase. Like a sponge that can’t hold even one more drop of water, many analysts see the theme park landscape of North America as “full.” (For example, 2025’s Epic Universe will be the first…
