ViiV Healthcare has named Havas Health & You its single global agency of record, an assignment that encompasses all brands and portfolios.
According to an internal memo from HH&Y CEO Donna Murphy, ViiV made the decision following a “major holding-company consolidation” earlier this summer. Murphy noted that this was “the biggest pitch in our industry” so far in 2022.
“This win is a reinforcement that our ‘Better Together’…