Dubai, UAE, — (ARAB NEWSWIRE) — NutraONE, a wellness distribution company, has announced an exclusive distribution partnership with Nutrifactor Laboratories, a leading nutraceutical manufacturer, to expand access to science led health and wellness supplements across five priority markets, UAE, Saudi Arabia, Turkey, the UK, and Canada.
The partnership appoints NutraONE as Nutrifactor’s exclusive distribution partner across the five markets, supporting NutraONE’s long term vision to build a trusted network serving consumers, pharmacies, clinics, and fitness communities, with a focus on quality, transparency, and responsible wellness education.
NutraONE’s initial rollout will prioritise the UAE and Saudi Arabia, with Phase 1 covering more than 100 SKUs across categories including everyday wellness, sports nutrition, beauty and skincare, weight management, and heart and brain support. The company expects the partnership to accelerate expansion, targeting distribution of more than USD 1 billion in nutraceutical products over the medium term.
The partnership was formally marked through a signing ceremony held on 11 February 2026 during World Health Expo 2026 (WHX) in Dubai, bringing together senior leadership from both organisations alongside invited stakeholders from the region’s healthcare and wellness ecosystem.
In a category often crowded by loud claims and confusing product stacks, NutraONE will position the partnership around a simple message, performance plus preventive wellness, under one credible, pharmacy ready brand. The approach aims to reduce confusion through goal based routines, supported by clear, bilingual education assets for retail environments.
The partnership also underscores a focus on manufacturing standards and quality processes. Nutrifactor’s facilities operate under recognised quality management systems, and the portfolio highlights compliance frameworks including GMP, HACCP, ISO standards and Halal certification. NutraONE will reflect these credentials in its communications, providing straightforward information designed to build trust.
With wellness routines becoming more embedded in everyday life, NutraONE will focus on responsible access and education through pharmacy led channels and delivery enabled platforms. The market plan includes a strong e commerce presence, with a focus on marketplaces such as Amazon and Noon, supported by a scalable sub distribution network. The company describes each order as an “Amanat”, a trust.
Amjad Ali, Group Chairman of Nutrifactor Laboratories, said, “Our focus has always been to make quality controlled supplements available worldwide, backed by robust manufacturing standards and a commitment to consumer trust. We are pleased to mark this milestone with NutraONE at World Health Expo 2026, and to expand access across five important markets through a credible distribution platform.”
Aamad Jalil, CEO of BINA Capital Financial Group and Executive Board Member of NutraONE, said, “Our ambition is to build a nutraceutical distribution platform that people genuinely trust, with responsible communication, strong retail partnerships, and a clear focus on quality. This partnership is a major step, and we are building for long term scale across the UAE, Saudi Arabia, Turkey, the UK, and Canada.”
NutraONE estimates the global nutraceutical sector at approximately USD 470 billion and is targeting a 1 percent market share across its five focus markets over the coming years.
For more information about NutraONE, please visit: www.nutraone.ae
