K-pop giant SM Entertainment expands in Middle East, plans to discover and produce local artists in Saudi Arabia

South Korea-headquartered K-Pop company SM Entertainment is expanding in Saudi Arabia.

Soo-Man Lee, the firm’s Chief Producer, signed a memorandum of understanding (MOU) with the Ministry of Investment Saudi Arabia (MISA) to enter the local market and promote joint projects.

The MOU signing ceremony was held at SM Entertainment’s headquarters in Seoul, South Korea on Friday (August 19).

Lee was joined by SM CEO Sung-Su Lee, Head of SM SEA &…

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K-pop giant SM Entertainment expands in Middle East, plans to discover and produce local artists in Saudi Arabia – Music Business Worldwide

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