While whether Showmax will deliver on its promise to “change the game of streaming in Africa” remains to be seen, so far the new version of the streamer, which launched in February this year, has been embraced by South Africans.
For those wanting to make it in Africa, there are lessons we can learn from its about-turn. But first, we need to back up a bit. Consider that when Showmax first launched in South Africa in 2015, its model was a…