The World Cup! A tournament of frenzied emotion, spectacular goals, heroic upsets, and grand displays of athletic daring and skill. Or, if you’re watching it in the US: four weeks of shouting, relentless commercial promotion, disorienting cuts and changes of channel to make way for the college football game, and segments in which Alexi Lalas does pump-up speeches for the US team that no one in the US team will ever listen to; a global…