RIYADH: Saudi Arabia is no longer a market multinational companies cautiously test, but one they enter with clear strategies and long-term commitments, according to the CEO of business expansion platform AstroLabs.
In an interview with Arab News, Roland Daher outlined how the Kingdom’s investment landscape is shifting — not only in scale but in the seriousness and profile of companies entering the market.
The shift comes as Saudi Arabia advances its Vision 2030 agenda to diversify its economy and position itself as a regional…



